April 20, 2017

TV To Die Soon. Again.

Okay, this time they really mean it. TV is about to die.

Don't believe me? It's right here in Ad Age in black and white, another fucking article entitled "TV May Actually Die Soon." Can you believe this?

I'm just wondering how many Ad Age stories there have been over the past 15 years about TV dying?

Will  they ever figure out that regardless of what the marketing and media geniuses have to say, people like television. How fucking difficult is that to understand?

As we all know, online viewing of video is "killing" traditional TV. "Nobody" watches live TV anymore. Everybody is watching video online.

That's what we've all learned from going to conferences and listening to media, marketing and digital geniuses speak. It's what we read in the trades and in the press every day.

Only problem is, it's all bullshit.

A new study released by comScore shows that of households with both traditional TV and OTT (video delivered over the internet) for every hour spent with online video people spend about 5 1/2 hours with traditional TV.

Even the top 20% of online video users spend twice as much time with traditional TV.

The bottom 50% of online video streamers, watch 98% of their video on traditional TV.

Despite the fact that Netflix has almost as many subscribers as all cable TV companies combined, and more households have Netflix than a DVR, comScore says,  
"Traditional rules the roost in terms of time spent, as OTT continues to act more as supplemental viewing..."
Then there's this. A report by Pivotal Research Group last week said,  
"...despite the significant growth in access to SVOD (Subscription Video On Demand, e.g., Netflix, Amazon Prime, Hulu) services over the past few years, consumption of traditional TV programming has not been affected to the degree that many might expect...any expectations around the 'death of TV' because of SVOD services are likely overstated."
Meanwhile, viewership of national news programming is surging. Once again, according to Pivotal,
"YTD viewing of all news-related programming on national media properties is now +12%."
 Last week it was up 23%.

As I speculated last year, what's likely to happen is that the internet media companies who don't call themselves media companies (Google, Facebook, Amazon, Apple) who have all the money in the world, are likely over time to buy up TV properties. This is starting to raise its head in the recent Amazon-NFL $50 million football deal.

I'm afraid we're all going to be dead long before TV is.

April 17, 2017

Pokémon Went

If you've ever doubted that most marketers are clueless, fad-jumping nitwits who drool at any shiny object, I have two words for you -- Pokémon Go.

A reminder, this was just a few months ago...







Every stupid fucking fad that comes along is now "disruptive," "game-changing," and "the future of marketing." What a clown show the marketing industry has become.

April 12, 2017

Agency Phonies Piling On

The Great Pepsi Bloodbath of last week had one salutary effect -- it helped divert our attention from the YouTube "brand safety" scandal.

We could all pretend how shocked we were at Pepsi's stupidity instead of pretending how shocked we were at adtech sleaziness.

Six weeks ago, if you had said that online advertising was a corrupt and dangerous pile of shit, all the  experts would have looked at you like you had three heads and called you an ignorant dinosaur (believe me, I know.)

Today, these same geniuses are suddenly shocked and outraged by the problems of adtech and are calling for big changes. All it took were a few headlines and promptly everyone who had been working the online ad hustle for the past 10 years was shocked...shocked, I tell you.

As Andy Ball said in Ad Age recently...
"The same folks that took their clients off-roading into digital land in the first place -- initially bouncing through the well-documented shortcomings of display, and now crashing into the emergent problems with programmatic buying....Suddenly, agencies want answers from publishers."
It is painful to listen to the people who have been making excuses and cashing checks for years now bemoaning the terrible state of the industry and how we've all been victimized by the terrible people at YouTube.

Along with these bozos are the outraged CMOs who have been asleep at the wheel and had to wait for the news media to tell them what they should have known years ago.

What a load of crap.

Online advertising has not changed in the past 6 weeks. The corruption, fraud, deceit, absence of responsibility and accountability that have plagued it for years did not suddenly appear in February.

I don't know what's worse, listening to nitwits tell us how amazing online advertising is or listening to their sudden squeals of disapproval.

You have to laugh as the phonies who have been selling their clients delusional horseshit about online advertising for over a decade are suddenly demanding to see the manager.